Home Décor - India | Statista Market Forecast (2024)

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    Market Insights Consumer Furniture

    • India
    • In 2024, the revenue in the Home Décor market Segment in India amounts to INR US$1.75bn.
    • It is projected to experience an annual growth rate of 6.72% (CAGR 2024-2028).
    • When compared globally, in the United States generates the highest revenue in this segment, with INR US$33,390m in 2024.
    • In terms of per capita income, each person in India generates INR US$1.21 in revenue in 2024.
    • India's booming market for home décor is driven by a growing middle class and a strong cultural emphasis on interior design.

    Key regions: France, Brazil, Canada, Worldwide, United Kingdom

    Definition:

    The Home Decor segment includes a variety of accessories and furnishings used to make a space more aesthetically appealing. Items in this segment can be found in virtually every room within the home and are typically used to showcase one’s unique style and creativity.

    Structure:

    The Home Decor segment is divided into four subsegments:

    • The Decorations subsegment refers to a variety of decorative items that are used to enhance the aesthetics of indoor spaces, such as wall art, decorative objects, vases, and sculptures
    • The Carpets & Rugs subsegment refers to products designed to cover and enhance the flooring of indoor spaces. These products range from large area rugs to small accent rugs, and are available in a variety of materials, colors, patterns, and textures, providing both functional and aesthetic value to the space.
    • The Candles subsegment covers decorative and aromatic wax-based products that are commonly used to provide mood lighting and fragrance to indoor spaces.
    • The Curtains & Blinds subsegment includes products designed to cover windows and regulate the amount of light that enters a room. This segment encompasses a wide range of styles and materials, from traditional drapes and blinds to modern shades and screens.

    Additional Information:

    The Home Decor segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

    in-scope

    • Candles
    • Curtains
    • Carpets & Rugs
    • Decorative Accessories

    out-of-scope

    • Flameless & Floating Candles
    • Shower Curtains
    • Smart Blinds
    • Clocks
    • Plants
    • Mirrors

    Furniture

    • Living Room Furniture
    • Bedroom Furniture
      • Beds
      • Mattresses
      • Bedding
      • Kitchenware
    • Outdoor Furniture
    • Home Office Furniture
    • Home Décor
      • Candles
      • Decorations

    Related markets:

    Alcoholic Drinks

    Non-Alcoholic Drinks

    Hot Drinks

    Food

    Tobacco Products

    Apparel

    Footwear

    Eyewear

    Accessories

    Consumer Electronics

    Household Appliances

    Furniture

    OTC Pharmaceuticals

    Luxury Goods

    Smart Home

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    Home Décor - India | Statista Market Forecast (2)

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    Market

    Region

    Region comparison

    Currency

    Analyst Opinion

    The Furniture market saw significant growth in 2021, driven in part by the COVID-19 pandemic, as people spent more time at home and invested in making their living spaces more comfortable. However, the market faced significant challenges in 2022 due to easing COVID-19 restrictions and rising inflation. Despite these challenges, we remain optimistic that the market will expand in 2023 as consumer spending has proven resilient in the first quarter of this year.

    One area that will contribute to the Furniture market's long-term growth is the millennial demographic. As millions of millennials prepare to buy their first homes in the next few years, there is an opportunity for furniture retailers to capture market share by paying close attention to their buying behaviors and preferences. Millennials tend to prioritize functionality, sustainability, and affordability when making purchasing decisions, which means that retailers who can offer innovative, eco-friendly, and cost-effective products are likely to succeed in this segment of the market.

    While the Furniture market faced some challenges in 2022, we believe that the long-term outlook remains positive. The continued demand for comfortable and functional living spaces, coupled with the potential growth in the millennial demographic, presents a promising opportunity for furniture retailers who are able to adapt to changing consumer preferences and offer high-quality products at competitive prices.

    Methodology

    Data coverage:

    Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is segmented by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen and Dining room, Bathroom, Outdoor, and Home Office. The Furniture market also includes Lamps and Lighting and Home Decor because the furnishings and accessories within these segments are not specific to any room.

    Modeling approach / Market size:

    Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

    Additional Notes:

    The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

    Overview

    • Revenue
    • Analyst Opinion
    • Global Comparison
    • Methodology
    • Key Players
    • Key Market Indicators

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    Home Décor - India | Statista Market Forecast (3)

    Home Décor - India | Statista Market Forecast (4)

    Meredith Alda

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    Home Décor - India | Statista Market Forecast (5)

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    Home Décor - India | Statista Market Forecast (6)

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    Senior Business Development Manager– Contact (Asia)

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    Home Décor - India | Statista Market Forecast (7)

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    Director of Operations– Contact (Europe)

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    Home Décor - India | Statista Market Forecast (8)

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    Group Director - LATAM– Contact (Latin America)

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    Mon - Fri, 9am - 6pm (EST)

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    Home Décor - India | Statista Market Forecast (2024)

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